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Response to COVID-19

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ICCo's Response To COVID-19

As the world grapples with the COVID-19 pandemic, the outbreak and rapid spread of the novel virus has even plunged India into a crisis never faced before. The seriousness of the COVID-19 epidemic surged in mid-March 2020 followed by a day-long public curfew to contain the spread. Subsequently, an indispensable nation-wide lockdown with an emphasis on social distancing was enforced bringing life to a standstill. As the country went into lockdown abruptly, it has hampered the social and economic lives of all the citizens. With 21.9% (2011) of the Indian population living below the poverty line, the last mile communities are the worst-hit.

Realizing the magnitude of the problem, ICCo has responded in significant ways to mitigate the adversaries of the unforeseen changes and provide support for the rural communities. ICCo’s calling to fight the battle against COVID-19 is Restoring livelihoods for rebuilding lives. Our focus has been on immigrant workers, small-scale farmers, social entrepreneurs, and SMEs in the North East region and Delhi NCR, to uplift them and ease their ways through these ground-shaking times. From providing immediate relief measures to the migrant workers and their families to linking them to the specific COVID-19 measures announced by the state government, ICCo aims to demonstrate utmost grit and determination in the fight against the pandemic.

How has ICCo Responded ?

Restoring Livelihoods For Rebuilding Lives

  1. RATION DISTRIBUTION: ICCo lent a helping hand to 200+ families of migrant workersfrom UP, Bihar and West Bengal, temporarily living in North-West Delhi, namely Tulsi Nagar, Tri Nagar, JJ colony, Inderlok,parts of Sikanderpur and around 500+ families in the districts ofAssam with dry ration packages, heath & hygiene supplies, and cooked food.
  2. CONNECTING THE DOTS: ICCo built a market linkage to facilitate the distribution of products and produce of the weavers and vegetable farmers in theNorth East. We also created a platform for NGOs, volunteer groups, and individual donor groups to reach out to enterprises, migrant workers and small scale farmers with government supplies, individual donations, and corporate aid.
  3. CREATING A SUPPLY-DEMAND CHAIN: ICCo reconciled the producers and suppliers with the buyers and clients for timely and adequate provision of organically produced face & protection masks, that collectively aided the field functionaries and brought immediate relief.
  4. SOCIAL MEDIA CAMPAIGN: ICCo brought to light the stories and voices of microentrepreneurs and small-scale workers about their struggles amid the outbreak of this calamity with our Facebook campaign #NothingLikeThis. It was intended to further create a platform to seek potential solutions. Visit https://www.facebook.com/ICCoIndia to view the campaign.
  5. WEBINAR FOR SMEs: ICCo stands in solidarity with SMEs and social entrepreneurs that are in dire straits amidst the pandemic. To further mitigate their struggles and uplift their spirits, ICCo is organizing live webinars to provide strategic mentorship for survival in these adverse conditions.
  6. ASSESSING THE IMPACT:ICCo is also conducting a telephonic survey in North-East India to assess the impact of COVID-19 on the functioning of 300 SMEs in the agri and foodprocessing sector and provide inputs for policy-making.
  7. TELE-SUPPORT-To connect one-to-one and provide psycho-social support to smallholder farmers, daily wagers, migrant workers, weavers struggling in these trying times, ICCo has established a tele-support system to disseminate information about relief measures and government schemes available for them.
  8. CIVIL SOCIETY CONSORTIUM: The livelihood of lakhs of families solely dependent on agriculture in Assam has been severely hampered. With the supply chain of the dairy industry and animal husbandry impacted adversely at various levels, the farmers and SMEs have been left in a lurch. The handloom sector, too, has been plagued by the pandemic crippling scores of weavers. A collective call to establish a Civil Society Consortium in Assam, therefore, ascended. ICCo, along with 9 other organizations aims to reach out to 100,000 lives through their collaborative efforts and initiatives through the means of this consortium.