Women selling handmade cane and bamboo products

Across India

Social Entrepreneurship

Helping rural producers, cooperatives and young startups build businesses that are fair, responsible and built to last.

Overview

Businesses that grow with their communities

Our goal is to help communities take their place in the market as empowered and self-reliant producers. That road depends on rooting every initiative in good business practice.

We raise awareness of the National Guidelines for Responsible Business Conduct (NGRBC) and help Farmer Producer Organisations adopt them. Our sister organisation, ICCSPL, is adapting the guidelines to address child labour in readymade garments and the value chain for small tea growers, with ILO, IICA, industry, civil society and labour experts.

Supports the Global Goals

  • 8Decent work & growth
  • 12Responsible production
  • 17Partnerships for the goals
Women working together at handlooms

What we do

How we make it happen

  1. 01Startup incubationAs an approved incubator under the Startup India Seed Fund Scheme, we evaluate, mentor and fund early-stage startups.
  2. 02Collective enterprisesCooperatives, producer companies and marketing federations that let small producers sell together.
  3. 03Brands & marketsProduct design, branding, packaging, online shops and buyer partnerships for rural products.
  4. 04Responsible conductHelping producer organisations adopt the NGRBC, and sector guidelines for the agri value chain.
  5. 05Living wagesAdvocating a systematic approach to fair, living wages across value chains.
  6. 06Resilient agricultureDeveloping resilient farming practices that keep rural businesses strong.

Results

What this work has achieved

  • 190+startup applications reviewed
  • 13startups funded with seed support
  • 10+cooperatives and producer organisations formed
  • 24,000+SHG members in a marketing federation
Lumlang Marketing Federation products on display

Meghalaya

A marketing federation run by self-help groups

With MSRLS, we helped build the Lumlang Marketing Federation in Ri Bhoi and Cloud Heritage in East Khasi Hills. This year its products went to fairs in Delhi, Noida and Shillong, its website went live, and it signed an MoU with Staple Kaka.

Programmes 2025-26

Where this work is happening

Read the annual report →
  • A speaker presenting the Startup India Seed Fund Scheme
    NationalStartup India Seed Fund SchemeAs an approved incubator, we evaluate, mentor and fund early-stage startups.With DPIIT, Government of India190+ reviewed · 13 funded
  • A woman selling handmade cane and bamboo products at a stall
    MeghalayaLumlang Marketing FederationSelf-help groups now aggregate, brand and sell together, with a new website and a buyer MoU signed this year.With MSRLS24,000+ SHG members
  • A woman spinning yarn on a wheel at the Baghara cluster
    Assam · MorigaonBaghara cluster and the brand UGHAAA weavers' cooperative with its own brand and a Common Facility Centre running at commercial scale.Under SFURTI, Ministry of MSME250 → 515 women artisans
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